I came across an article in the Chicago Tribune announcing Yahoo!'s new campaign to better target the ads on their webpages to the customers viewing them. Their main focus this time around is on newspaper companies who are "hoping for relief from the decline in their industry," specifically, the fact that ads are not generating as much revenue as they could be. But I wonder how much these ads will really help them out. Yes, we all see the ads as we're clicking through webpages, whether it's news on Yahoo! or our friend's profile on Facebook, but how often does anyone actually click on them, and then make a purchase from the company?
We talk about wanting to just get the news online, being able to search for specific types of articles, or just read about a few topics here and there. Is this investment worth it, playing on the fact that we are a very ADHD nation and will probably divert to an advertisement's page because we become "bored" so quickly? Or is this just another aim to improve the news industry that will fall short because it's not what people want to see or care to look at when they're reading about the latest news?
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