Come Monday, September 29, you may hardly recognize the paper that you have known and been reading for years. The Chicago Tribune is going under some major plastic surgery in hopes to bring in more of the younger generation. They are responding to the decline in newspaper sales by making their paper more reader-friendly and more intriguing for young readers.
They are even changing their head logo, which has been the same for well over a hundred years. Instead of having the words 'Chicago Tribune' next to each other, they will be stacked on top of one another. This will leave space for pictures from the top stories inside the newspaper.
I also heard that the newspaper considered changing their name to 'The Trib'
the nickname many of us have come to associate with them. I read an article about this change that may take place, but they have decided against it.
In one of my classes we talked about this and some students said that if they did change their name to The Trib, it would make them not want to read the Tribune. They said they would not take them seriously anymore.
I think that the Tribune is doing whatever it takes to save their paper in these hard times, and they're making a smart move but I don't think it will do any good. It may cause some buzz and initially people may be interested in their new look, but I don't see it lasting. Newspapers need to face that times are changing. The internet is the new direction to go when it comes to news and media. I think newspapers need to follow that path and see where it takes them.
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1 comment:
I think it is a good idea to spruce the paper up a bit. Longevity is aided by reinvention (just look at Madonna). I am glad that they didn't change their name to The Trib, though. That would have been a bit much.
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