Media is Raisin' (or lowering) McCain

I was watching Fox News this morning and they had a guest appearance, John Rich, who wrote a song to support the McCain campaign. After watching the clip on Fox News I went to Youtube and found the clip of the "Raisin' McCain" music video. John Rich played the song on Aug. 1, 2008 in Panama City, Florida at a rally for the GOP presumptive nominee on the Florida Panhandle, however the song is starting to pick up more coverage, as it was aired on Fox News today. It must be stated that the McCain campaign DID NOT ask Rich to write this song. Rich stated, the song was inspired by John McCain's "true heroism." Rich said that people were saying stated that not many younger people supported McCain, and therefore he wanted to show his enthusiasm while encouraging others to do the same. After looking up the clip on Youtube, and watching it again, I felt disgusted. Is this really what American politics has come to, music videos to dazzle the voters? Whether one prefers Obama or McCain as their candidate of choice, I believe the matter here lies within the media's role as a gatekeeper in communications. Music videos of little value, such as this one, should not be a deciding factor in choosing a president and therefore should not be promoted by the media. If someone wants to write a song about a presidential candidate, that's great, but leave the music videos to MTV and out of the news.