What do news sites need to do to reach 17-to-22-year olds with online election news? Incorporating a lot of bells and whistles? Have billions of interactive features?
Not according to this study. Slimming down and avoid overstimulation seem to be key to reaching the millennials. To reach the overstimulated, less is more.
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It is really true to have less when a newspaper is trying to reach the younger generation. It just seems that we have so many things in our schedules, so we want to know the facts straight out.
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