I'm sure everyone has heard about Britney Spears' comeback on the MTV Video Music Awards last night. There was plenty of hype before the show aired about Spears opening the show, and there are many news articles about her "stealing the show" today. I do not know if "comeback" is the right word for it, considering she did not perform, but she did look great and she won three awards.
I think MTV used Britney to gain viewers for the show, especially since they knew it was on the same time as the Bears game. MTV figured that by having Britney in their television promos for the show that she would bring in many viewers. It doesn't matter if you're a Britney fan or not, people want to watch what she does-whether that is succeeding in looking great, or shall we say, possibly being a bit out of it on stage (2007 VMA's anyone?) she captures the audience's attention.
Even though many people are sick of the Britney hype, I think MTV made a smart move, and a risky one, using Spears to promote their awards show. And who knows, maybe she won't go shaving her head again, at least not anytime soon that is.
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It does seem true that MTV used Britney to attract all sorts of viewers because of all her scandals, but it seems that all her scandals could have been a way for Britney to be remembered. It seems that Britney was trying to become a legend...
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