Obama paid 7 television networks to run a half-hour advertisement. It was shown on CBS, FOX and NBC, at a cost of $ 1 million per network BBC reports, as well as on the Spanish-language Univision, BET, MSNBC and TV One. In order to accommodate the program, FOX News didn't run its pre-game show ahead of the World Series fifth game.
While political campaigns spending large amounts of cash on advertising is not unheard of, Barack Obama's message is the first of its kind. Personally, I get bored of the political tv adverts after the first few times I catch them; and they only last for a few minutes! I cannot imagine sitting down to watch interviews of random people telling of their support for a candidate, the timing of which is the same length as a funny sitcom.
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