Saturday, October 4, 2008
BOSTON RED SOX!!!!
The media coverage was all over game 1 of the Red Sox v. the Angels. Game 1 starter, Jon Lester, was not only a young pitcher to be starting the playoffs, but he also battled through cancer. Last season he close the World Series with a victory and he did the same this year in the playoffs as well. The media did not care about the win or Jon Lester's talent from the Red Sox, but they focused on how he overcame cancer and won the 1st game of the playoffs away in Los Angeles. In my opinion, the media could not have done anything better with comments on the 24 year old cancer survivor.
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I thought the media's coverage of Lester was really refreshing. Lester deserves all the attention he's getting because his story is truly a triumph. And for the people who are fans of the Red Sox, but don't necessarily need to know every statistic of every player on the team, personal stories attract them. It keeps their attention because they want to learn more about the team, just not their batting averages. I think it's smart to have personal interest stories since they're reaching a different demographic of fans.
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