Thursday, October 16, 2008
And the best informed audience members are....
Last year, a study by the PEW research center found that by and large, Jon Stewart's audience is the best informed on current events. However, in a more recent study the Jon Stewart Show and the Colbert report came in in the middle of the pack when it comes to political knowledge, well behind the likes of NPR, The New Yorker, Hannity and Colmes and...Rush Limbaugh, but ahead of O'Reilly, C-span and Leno. Also interesting, people who watch the Colbert report seem to be better informed than those who watch the Jon Stewart show. To measure their level of knowledge of political events, participants were asked to name the controlling party of the U.S. House of Representatives, the U.S. secretary of state and Great Britain's prime minister.
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It is interesting to see how the shows you watch on television can affect how much you know. This may be a reason why younger people may not always be as informed as they should be. This made me reflect on the fact that maybe I should start watching different kinds of shows to be more knowledgeable in different areas.
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