In The Wall Street Journal today, there was an article mentioning a link to a John McCain ad that people could find when searching for 'Joe Biden' on Google. The link appears on the right side of the page under Sponsored Links and it states "Joe Biden on Obama." The link goes right to McCain's site to an ad where Biden seems to praise McCain and not his leading man.
"The move mimics the "ambush" strategy that advertisers often employ: buying a competitor's term so that an ad for the buyer's own product appears when a consumer searches for the other brand. Sen. McCain was able to pull off that sleight of hand because he outbid his opponent for the search term "Joe Biden."' Therefore Obama's ad appears underneath his competitor's.
Talk about knowing how to play dirty, in business and politics.
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1 comment:
All is fair in love and politics I guess... interesting read.
I edited your post so the clip appears as a clickable link instead of a URL, it looks better that way. Also, would you mind providing a link to the article you used here? I am sure people like to read more about this.
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